There’s a lack of support, understanding, and planning around partnerships from both sides — the agencies and the tech companies.‍ “It is broken on both sides. Tech Company to Tech Company has mastered the art of co-selling and partnering. …

Let’s start with the big question before we get into the granular details. What is Collaborative Growth? Collaborative Growth is the answer to all Revenue Professionals’ question, “How do I increase revenue growth for my company?” …

Revenue builders know the value of integration. Sales, Marketing, Partnership Managers — just mention the word, “integration” and they jump at the opportunity if it’s with the right partner. And they should. Why? Because tech integrations are things made of gold. Integrations allow tech companies to fill voids, increase retention…

Exploring details about strategic partnerships, from Salesforce to Tiktok to the NFL, and how they’ll shift their industries for years to come. Strategic partnerships happen when two businesses develop a common goal or target audience to expand their reach. The right partnerships bring many opportunities to add value to both…

For the partnership folks in B2B tech who are feeling the resistance. The Missing Piece for Partnerships Every Partnership Manager in every B2B tech company on the planet wants to understand how to enable their sales team. They know that if they could get their account executives and business development representatives on the train to…

How collaborating with your ecosystem makes your revenue grow. Today is a very exciting day. Not only for me, not only for my team (who has worked tirelessly to bring our shared vision to reality) but, I believe, for any person who has the word “revenue” as a metric in their KPIs. Today, I am happy to present to…

The idea behind Seth Godin’s “Connection Economy” is that businesses are shifting away from industrial and into something more interwoven and intentional. “If you want growth and you want to count, and you want people to miss you when you’re gone, you have to lead your people.” — Seth Godin …

But what is it and what can it do for your revenue strategy? One of the hottest buzz words in B2B tech is “ecosystem.” And the reason is how much the partner ecosystem influences. Kelly Sarabyn at Pandium just created a Playbook about it; Kim Walsh of Hubspot just spoke…

What happens when a SaaS company is community driven? A new name and the creation of a new category. Today is a very exciting day. Not only for me, not only for my team (who has worked tirelessly to bring our shared vision to reality) but, I believe, for any…